Business Call to Action

Business Call to Action

Launched at the United Nations in 2008, the Business Call to Action (BCtA) is a unique multilateral alliance that challenges companies to develop innovative business models that achieve commercial success and contribute to the Sustainable Development Goals (SDGs).

Almost 200 companies, ranging from multinationals to social enterprises working in 67 countries, have responded to the BCtA by committing to improve the lives and livelihoods of millions in developing countries through access to markets, financial services, affordable healthcare, water and sanitation, education and other critical services. BCtA member companies are market leaders that provide examples of successful, profitable and scalable models for reaching poor communities and contributing to global development.

The Business Call to Action is a multilateral alliance between key donor governments including the Dutch Ministry of Foreign AffairsSwedish International Development Cooperation Agency (Sida)UK Department for International Development (DFID), US Agency for International Development (USAID), the Ministry of Foreign Affairs of the Government of Finland, Swiss Agency for Development and Cooperation and the United Nations Development Programme — which hosts the secretariat — in collaboration with leading global institutions, such as the United Nations Global Compact and the Inter-American Development Bank’s Opportunities for the Majority Initiative.